Fuji FinePix XP10

February 2, 2010: Fujifilm is proud to announce the launch of the FinePix XP10, the first in a new category of super-resilient compact camera that really can withstand the elements. Not only is the XP10 a Born Survivor, but with its core specification of a 12 Megapixel resolution, high-precision 5x Fujinon lens and HD recording, you can capture breathtaking images with total peace of mind. The FinePix XP10’s tough credentials are neatly hidden in its stylish metal body which is so slim it’ll fit in your back pocket. And, with an exciting NEW easy web upload function, sharing photos of your daring stunts with your friends is quick and simple. Four-way protection The FinePix XP10 is the ultimate lifestyle camera. Drop it, soak it, freeze it or bury it in sand, this camera will come out unscathed. Not only is the XP10 waterproof to 3 metres, but it is also shockproof to 1 metre, freezeproof to minus 10oC and dustproof, too, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.